Partnering is a key component to the successful business strategies. Fruition believes in the strength of partnering and its value addition towards a mutually rewarding business relationships.  Partnering is growing fast as a key business model with more and more companies getting into strategic tie ups and partnering programs.

Fruition’s Business partnering services are designed to help our partners achieve leadership roles in their common areas of expertise, expand existing business, increase revenue opportunities and maximize profitability.

Fruition Business partnering services bring the core competencies of Fruition together with the expertise of our partners in order to bring comprehensive software solutions to market.  Fruition’s innovative software solutions enable your organization to work on technologies that bring incremental value to your solution offering.  The alliances we form ensure that our mutual customers are able to deploy our advanced solutions quickly and easily.

Gain valuable business benefits by partnering with Fruition

Unique Channel Program

Fruition has maintained a channel only model from its inception.  To deliver value-added services to channel partners, we have created a unique channel program that cultivates and protects our partners’ profit margins.

Sales and Marketing Benefits

We are committed to jointly promoting Fruition and partner solutions. We engage in co-marketing activities such as joint public relations, educational seminars, direct email campaigns, and event participation. We also distribute lead referrals amongst our partners, providing valuable business support.  Fruition also makes dedicated sales and technical resources available to enhance the partnership between our organizations and to enable joint sales calls. In addition, we cooperate with partners to create a tailored business plan, which includes yearly revenue targets, target account lists, and training objectives.  Fruition also provides useful technical, sales, and marketing materials – including items we can customize with partners’ logos and company information.

Integrating partner feedback is a vital to our mission of providing industry-leading solutions to businesses of all sizes with the highest quality service and support.

Hands-on Training

We offer a variety of training programs to enable our partners to become experts at building effective solutions with Fruition. The training covers in-depth technical architectures, deployment methodology, and the significant benefits of our solutions. We also involve our partners in customer deployments, allowing your engineers to “shadow” our engineers for hands-on implementation experience. Due to the mission-critical nature of our solutions and to preserve our solutions’ high quality reputation, minimum training requirements must be met within the first year in order for your company to sell and implement our solutions. 

Product and Technical Support

Fruition is dedicated to providing partners with both technical and non-technical assistance to help successfully promote and sell our solutions and maximize revenue. To ensure that our partners rapidly grow their practices, we offer a variety of support methods, including phone support, software for in-house use, evaluation software for customers, and participation in our ongoing beta programs. We also provide detailed reference guides for product/solution sales, implementation and deployment. 

Partner Advantages

Customized Sales and Marketing Programs

•  Lead referrals
• Joint sales calls, Joint seminars
• Access to technical and product expertise
• Pre- and post-sales engineering support
• Access to Fruition Knowledgebase and infrastructure
• White papers and case studies
• Application notes
• Performance benchmarks
• Ongoing communications and regular updates on product development efforts and Fruition achievements/activities

Technical Training

• Installation and administration training at no charge for partners
• Implementation and deployment guides
• Hands-on implementation
• Pre-release beta participation program
• Software for in-house use
• Evaluation software for potential customers